What if your practice isn’t struggling because of your skills, but because no one knows how good you really are?

Practice Growth Playbook

Step-By-Step Guide for Sports Medicine & Concierge Doctors to Build Local Trust and Grow With Purpose

Most great doctors stay invisible. Not because they’re not qualified, but because they were never given the right plan to be seen, trusted and chosen.

Tired of waiting for the right patients to find you?

Frustrated with marketing that feels one-size-fits-all or just plain ineffective?

This book changes all that, starting now.

Most private sports medicine and concierge doctors were never taught how to build visibility or attract the kind of patients who actually value long-term, personalized care. Instead, they’ve been left guessing … while hospital systems and flashier providers get all the attention.

It’s time to fix that.

The Practice Growth Playbook is a no-fluff, no-hype guide that shows you exactly how to turn your invisible (or inconsistent) marketing into a sustainable, patient-aligned growth system. Whether you’re just getting started or trying to recover from wasted ad spend, this playbook walks you through what actually works –  and what doesn’t – for independent practices looking to build authority and attract active patients over 50.

Inside, you'll learn how to:

  • Build local trust without chasing gimmicks

  • Get real reviews from real patients, consistently

  • Create science-backed content without spending hours a week

  • Position yourself as the obvious choice in your market

  • Attract patients who want long-term results (not quick fixes)

To celebrate the launch, when you grab a digital copy of The Practice Growth Playbook this week, you’ll also get a free subscription to my concise, actionable practice growth newsletter for independent doctors. It’s my way of saying thank you for supporting the book and investing your time and energy in building a stronger, more sustainable practice.

You don’t need to be famous.

You don’t need to be flashy.

You just need the right plan to build and protect your trusted reputation, attract the right patients and grow without selling out.

Written by longevity-focused health practitioner and marketing strategist

Ken Berger, this book is for doctors who care deeply about the quality of their work – and are ready to become the trusted, go-to provider in their community.

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